SEO is dying – and if your content isn’t showing up in the answer, not just under it, you’re already invisible. This free handbook shows you how to win visibility in the era of AI-powered search.
How to Win Visibility in the Age of Generative Search
Mikko “Mike” Moisio
People, business, and AI systems clarity coach
Quote from Introduction
“If you’ve landed here, chances are you’ve noticed that the search game is changing – and fast.
In the beginning of 2010s I wrote my master’s thesis in computer science about search engines and also touched the search engine optimization topic. The same principles I researched back then have basically ruled the SEO game for all this time. Until now. About 15 years later, finally, the way information is found on the web seems to be changing for good.”
Contents:
- Introduction: Why This Guide Exists
- What Are AEO and GEO?
- How Modern AI Search Engines Work (Explained Simply)
- From Keywords to Questions: Rethinking Your Content Strategy
- Owned vs Earned Content: What You Can Control (and What You Must Influence)
- Crafting Pages That LLMs Love (On-Page Optimization for AEO)
- Winning Mentions in Other Places (Off-Page & Citation Optimization)
- Tracking Visibility, Citations, and Conversions
- Under-the-Radar Tactics That Work (Rare but Effective Ideas)
- Playing Fair – Ethical Optimization in a Generative Web
- AEO/GEO Strategy by Business Stage
- Your AEO Launch Plan: A Realistic 30–60–90 Day Guide
- Tools, Links & Learning Resources
- AEO/GEO Glossary – Fast Reference for the New Search Era
- AEO & GEO Handbook 2026 – Summary
What This Guide Delivers
Tired of outdated SEO tactics?
Search has evolved. So must you. The AEO & GEO Handbook 2026 teaches you how to create content that shows up in the answer – not just ranked below it.
- What really powers AI-driven search
- How to structure pages LLMs love
- Off-page tactics to earn citations
- Templates, examples, and tracking dashboards
- A 30–60–90 day AEO launch roadmap
Who’s This For?
- Founders who want visibility without paying to play
- Marketers who’ve hit a wall with classic SEO
- Content leads trying to future-proof their strategy
- Technical SEOs adapting to an AI-first world
If you’ve ever wondered, “Why didn’t we get mentioned in that Perplexity answer?” – this guide is for you.
What’s Inside?
- From Keywords to Questions: Learn to think in question clusters, not keywords.
- How LLMs Really Work: Demystified. With visuals and examples.
- Owned vs Earned Content: Structure your site and seed citations.
- LLM-Friendly Writing: Semantic chunking, schema, and more.
- Tracking & Tools: The exact dashboards & scrapers experts use.
Why It Matters
Your content either makes it into the answer – or it doesn’t.
This guide doesn’t just help you get ranked. It helps you become quoted, referenced, and recommended by the most powerful engines on the Internet.
Get the Handbook Now
Download the AEO & GEO Handbook (Free PDF)
Or start by reading the First Chapter “Introduction: Why This Guide Exists”